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super bowl commercials stories from media category
Chrysler Super Bowl ad 'Imported from Detroit' but shot elsewhere[media]
super bowl commercials
After sparking a debate among pundits over its real or imagined political message, one of the most buzzed-about Super Bowl commercials — Chrysler's “It's Halftime in America” ad — is making another set of waves not for what it says but for where it ...
Los Angeles TimesThursday 09 Feb 2012 02:03 am

Eastwood's Fictional Ad Makes Democrats' Day: Amity Shlaes[media]
super bowl commercials
Enlarge image Clint Eastwood's Fictional Ad Clint Eastwood's Fictional Ad Illustration by Post Typography Clint Eastwood has been busy fending off critics who posit that the Super Bowl commercial he made for Chrysler represents election-year propaganda ...
BloombergThursday 09 Feb 2012 12:18 am

Dem House hopeful piggybacks on controversy over Eastwood Super Bowl ad[media]
half time show | super bowl commercials
By Geneva Sands-Sadowitz - 02/08/12 04:45 PM ET Democratic Congressional hopeful Graham Veysey got in on the Chrysler Super Bowl commercial controversy with a new Web video, channeling the ad's Hollywood star and showcasing his long-shot campaign for ...
The HillWednesday 08 Feb 2012 09:49 pm

Marketing: 7 Lessons From Super Bowl Commercials[media]
2012 super bowl commercials | super bowl commercials | super bowl commercials 2012
Bud Light scored big with beer drinkers and pet lovers on this one and it just goes to show that you don't need people to create memorable ads. Also noteworthy, the four dog commercials are currently ranked in the top 10 on USA Today's Super Bowl Ad ...
Patch.comWednesday 08 Feb 2012 09:02 pm

Cars.com Quirky Super Bowl Ad Seems To Have Struck a Chord[media]
super bowl commercials
With that said, Cars.com, the premier online resource for buying and selling new and used vehicles, struck a chord on Sunday with a quirky, 30-second commercial during Super Bowl 46. Love it or hate it, the ad resonated with viewers and media, ...
Daily DisruptionWednesday 08 Feb 2012 08:48 pm

CNN Analyst Roland Martin Suspended Following Controversial Super Bowl Tweets[media]
roland martin | roland martin suspended | super bowl commercials
Prompting all of the furor was Martin's Twitter commentary on Super Bowl commercials, particularly one about the underwear clad David Beckham. "If a dude at your Super Bowl party is hyped about David Beckham's H&M underwear ad," he wrote, ...
Hollywood ReporterWednesday 08 Feb 2012 07:57 pm

Super Bowl commercials: Doritos baby, Clint Eastwood were winners[media]
super bowl commercials
Clint Eastwood was one of the most effective Super Bowl salesmen, according to viewers. Photo credit: Chrysler We're still talking about the Super Bowl commercials. The Doritos sling-shot baby was rated No. 1, according to consumers who voted in the ...
Orlando Sentinel (blog)Wednesday 08 Feb 2012 06:45 pm

Fiat 500 wins the Super Bowl commercial game[media]
2012 super bowl commercials | best super bowl ads | super bowl ads | super bowl commercials | super bowl commercials 2012
By Adam Yamada-Hanff on Wed, 02/08/2012 - 12:54 for Torque News Fiat had the best Super Bowl commercial this year, compared to what other automaker showcased. The Fiat 500 commercial was smart, funny, sexy, and had perfect timing and length in my ...
Torque NewsWednesday 08 Feb 2012 06:12 pm

Over two million people streamed Super Bowl XLVI[media]
super bowl ads | super bowl commercials
On personal computers, streaming viewers also had to look at a list of Super Bowl commercials at the bottom of the screen, advertisements on the right and bottom portion of the screen as well as a stream of recent tweets about the game.
Digitaltrends.comWednesday 08 Feb 2012 06:01 pm

Covering the Digital Buy: Super Bowl Winners and Losers[media]
2012 super bowl commercials | best super bowl ads | super bowl ads | super bowl commercials | super bowl commercials 2012
ADOTAS - Last year, when I blogged about the 2011 Super Bowl Commercials, I thought it was a fresh take on one of the biggest days for brand advertisers at the time. However, while the digital world continues to evolve at breakneck speed, ...
ADOTASWednesday 08 Feb 2012 05:47 pm

41 percent of searches for Super Bowl commercials were from mobile devices[media]
super bowl commercials
A report from Google's Mobile Ads Blog found that smartphone searches for Super Bowl commercials rose 2700 percent compared to last year. On its Mobile Ads Blog, Google reported that 41 percent of searches for commercials during the Super Bowl came ...
BraftonWednesday 08 Feb 2012 05:31 pm

Trailer Tracking, Super Bowl Edition: 'John Carter,' 'The Avengers ...[media]
best super bowl ads | super bowl ads | super bowl commercials
CHICAGO – Aside from the whole football thing, Superbowl Sunday has always been known as the launch-pad for some of the best commercials in the world and Hollywood has traditionally used the event as the launch-pad for the annual marketing blitzes for ...
HollywoodChicago.comWednesday 08 Feb 2012 04:55 pm

Middlefield Company Provides Props for Super Bowl Ads[media]
super bowl ads | super bowl commercials
By Michael Hayes A local company had a role in two Bridgestone commercials that aired during Super Bowl XLVI. Northeast Sports Timing Service, Inc, whose headquarters are located on West Road in Middlefield, provided timing equipment featured in each ...
Patch.comWednesday 08 Feb 2012 04:25 pm

MEA Digital Launches Major Online Campaign to Support Cars.com Super Bowl ...[media]
2012 super bowl commercials | super bowl | super bowl commercials | super bowl commercials 2012
MEA Digital, Cars.com's digital agency of record, announced today that it has launched a major online campaign for the fourth year in a row to support the brand's 2012 Super Bowl commercial. An innovative social media application, high impact rich ...
San Francisco Chronicle (press release)Wednesday 08 Feb 2012 04:04 pm

Record-breaking? Cadillac's 'Green Hell' Super Bowl ad most-viewed commercial ...[media]
super bowl ads | super bowl commercials
By Michael Wayland | mwayland@mlive.com According to a Super Bowl audience study released Tuesday, General Motors Co.'s “Green Hell” ad for the 2013 Cadillac ATS was not only the most-viewed ad of this year's big game, but most-viewed single ...
MLive.comWednesday 08 Feb 2012 03:56 pm

A Fairfield Super Bowl[media]
super bowl commercials
Fairfield University students anxiously looked forward to the Super Bowl XLVI. The game gave many students an opportunity to root for their favorite football team as well as stumble upon some interesting commercials. Super Bowl XLVI could not have been ...
Fairfield MirrorWednesday 08 Feb 2012 03:22 pm

Super Bowl Isn't So Super Anymore[media]
super bowl commercials
Super Bowl Commercials costing $3 million each that include things like Viagra, Cialis, alcohol and worse. Celebrity entertainers who “accidentally” expose their breasts. And this year, one entertainer who flips the audience the “bird” and sings lyrics ...
Southwest News-HeraldWednesday 08 Feb 2012 02:52 pm

The 'Super Bowl' of politics[media]
super bowl commercials
Another 25 percent actually watch the Super Bowl primarily because of the cutting-edge commercials. Certainly that isn't the case with politics lately. Approximately 92 percent of the commercials aired in the recent Florida Republican primary were ...
Post SearchlightWednesday 08 Feb 2012 01:03 pm

Lots to like in Super Bowl commercials[media]
super bowl commercials
It doesn't matter if it's the World Series, the NCAA basketball tournament or the Super Bowl. If there's a major competition going on, I'm probably tuning in to watch. Of course, I pay a little more attention if one of my teams is playing.
St. George Daily SpectrumWednesday 08 Feb 2012 12:00 pm

Note to Samsung: The Pen Doesn't Sell[media]
2012 super bowl commercials | super bowl commercials | super bowl commercials 2012
By Jared Newman | @OneJaredNewman | February 8, 2012 | + Samsung's Super Bowl commercial had the makings of greatness. Like the company's previous “Next Big Thing” ads, the TV spot begins with a send-up of Apple's biggest fans, getting agitated by the ...
TIMEWednesday 08 Feb 2012 09:55 am

Super Bowl ads not so 'super'[media]
super bowl ads | super bowl commercials
However, I have also come to enjoy the commercials which are aired during the Super Bowl. Over the years the Super Bowl commercials have been amazing some of them have been the talk next day more over than the actual game. Companies pay millions for ...
Quay County SunWednesday 08 Feb 2012 07:51 am

Super Bowl 2012 adverts: 10 of the best commercials from this year's Big Game[media]
2012 super bowl commercials | best super bowl ads | super bowl | super bowl ads | super bowl commercials | super bowl commercials 2012
The US Super Bowl may have seen two of the best NFL sides battle it out for the number one spot but it is the commercials that kept people talking long after the final whistle. The Super Bowl is the biggest game on the American sporting calendar, ...
Mirror.co.ukWednesday 08 Feb 2012 07:42 am

Republican anger at Eastwood Chrysler commercial grows as it emerges ad firm ...[media]
super bowl commercials
By Daily Mail Reporter Clint Eastwood's Super Bowl ad for Chrysler is under fresh fire from the GOP, after it emerged employees from firm behind the controversial spot worked on President Obama's 2008 campaign. The ad, which declares 'it's halftime in ...
Daily MailWednesday 08 Feb 2012 07:27 am

Super Bowl commercials 2012: Republican anger grows over Clint Eastwood Motor ...[media]
2012 super bowl commercials | super bowl | super bowl commercials | super bowl commercials 2012
In a short statement to the network, the 81-year-old actor and director said he believed the ad was being 'spun' by political partisans, though that was never the intention of the clip. But on Monday Karl Rove, a former political adviser for President ...
Daily MailWednesday 08 Feb 2012 07:23 am

Super Bowl commercials selling something new to Americans[media]
super bowl commercials
by SoRelle Wyckoff Let's talk about Super Bowl commercials. These are the best of the best of the worst thing about television. These commercials tell us a lot about America's year. They reflect our interests and attractions. A record-breaking number ...
The University of Alabama Crimson WhiteWednesday 08 Feb 2012 07:16 am

Super Bowl Sunday's advertising touchdowns[media]
giants patriots | super bowl ads | super bowl commercials
... 110 million US viewers expected to tune in to Super Bowl XLVI were interested in another big battle: the super show-down among the advertisers. For big-name brands that could afford the average $3.5 million it cost to run a 30-second commercial, ...
Vancouver SunWednesday 08 Feb 2012 07:04 am

Super Bowl Commercials Rated by Social Media[media]
2012 super bowl commercials | super bowl | super bowl ads | super bowl commercials | super bowl commercials 2012
LONG before social media transformed the way Super Bowl commercials were evaluated, USA Today assembled focus groups each year that judged the advertising hits and flops. The results of the USA Today Super Bowl Ad Meter panels, introduced in 1989, ...
New York TimesWednesday 08 Feb 2012 05:02 am

Super Bowl ad buzz: What people said on social networks[media]
2012 super bowl commercials | acura nsx | super bowl | super bowl commercials | super bowl commercials 2012
By Laura Petrecca, USA TODAY Social media were abuzz with diverse opinions on ads. Here's a sampling of comments regarding specific commercials, brand categories and the 2012 ads in general. Not sure which I'll buy first tomorrow: Coke, Budweiser, ...
USA TODAYWednesday 08 Feb 2012 03:05 am

The Not So Super Bowl[media]
madonna half time show | madonna halftime show | madonna super bowl halftime | super bowl ads | super bowl commercials | super bowl halftime show
Instead, my friends were the ones cheering as the New York Giants beat the Patriots 21-17 in Super Bowl XLVI. I sat through a horrible halftime show and overdone commercials, was forced to explain a safety to a so-called football fan, and had to listen ...
Inklings NewsWednesday 08 Feb 2012 01:43 am

Madonna, Jay Leno Super Bowl Commercial: Ad Promotes 'Tonight Show' (VIDEO)[media]
2012 super bowl commercials | half time show | madonna half time | madonna half time show | madonna halftime show | madonna piers morgan gruesome | madonna super bowl halftime | super bowl ads | super bowl commercials | super bowl commercials 2012 | super bowl halftime show
Madonna stole the show at halftime of the Super Bowl and also appeared in a commercial with Jay Leno. Madonna absolutely rocked the halftime show at Super Bowl XLVI, but that wasn't the only appearance she would make during the broadcast.
Huffington PostWednesday 08 Feb 2012 01:11 am

Hulu Super Bowl Commercial: Ad Features Will Arnett (VIDEO)[media]
super bowl | super bowl ads | super bowl commercials
We're sure that the cult following of "Arrested Development'" was especially appreciative of Hulu's Super Bowl commercial, which featured Will Arnett, who played GOB on the much acclaimed show. Arnett is featured in the commercial in his familiar style ...
Huffington PostWednesday 08 Feb 2012 01:05 am

Our favorite 2012 Super Bowl commercials[media]
2012 super bowl commercials | halftime show 2012 | super bowl ads | super bowl commercials | super bowl commercials 2012 | super bowl halftime show 2012
Although the large number of local ads made 2012 a surprisingly weak commercial year, here are some of our favorites. Even though the Chinese calendar declared this year the year of the dragon, Super Bowl ads make it look like the year of the dog.
Student LifeWednesday 08 Feb 2012 01:01 am

Ferris Bueller Honda CR-V Super Bowl Commercial (VIDEO)[media]
super bowl | super bowl ads | super bowl commercials
Honda created quite a bit of buzz at the end of January by releasing a 10-second teaser for a Super Bowl advertisement featuring Matthew Broderick in a reprisal of his role as Ferris Bueller. They released the full two-and-a-half-minute commercial on ...
Huffington PostWednesday 08 Feb 2012 12:56 am

Fiat Abart 'Hot Girl': Super Bowl Commercial (VIDEO)[media]
super bowl ads | super bowl commercials
We're going to go out on a limb and guess that most people weren't expecting Fiat to produce among the most memorable Super Bowl commercials, but the Italian car company did just that with its 'Hot Girl' commercial. The ad, in which a man is entranced ...
Huffington PostWednesday 08 Feb 2012 12:49 am

NFL Player Safety: Super Bowl Commercial 2012[media]
2012 super bowl commercials | super bowl | super bowl 2012 | super bowl ads | super bowl commercials | super bowl commercials 2012
For an ad promoting safety, these dangerous rule infractions are a pretty embarrassing oversight by the league. For years, viewers have tuned into the NFL's Super Bowl as much to see what the advertisers roll out as how the two teams vying for the ...
Huffington PostWednesday 08 Feb 2012 12:49 am

Bridgestone Tire Ball Super Bowl Commercial: Troy Aikman, Deion Sanders Star ...[media]
2012 super bowl commercials | super bowl 2012 | super bowl ads | super bowl commercials | super bowl commercials 2012
For Bridgestone's first Super Bowl commercial of 2012, they introduced their tire technology to the NBA by creating basketballs that don't make any sounds when you dribble. For its second ad, they introduced their tires to the NFL in a way that will ...
Huffington PostWednesday 08 Feb 2012 12:40 am

Budweiser 'Over The Decades' Super Bowl Commercial (VIDEO)[media]
super bowl | super bowl ads | super bowl commercials
Just like the Prohibition-themed ad, Budweiser went for nostalgia with its 'Over The Decades' commercial during the Super Bowl. This advertisement portrayed the beer as a piece of American history by showing its involvement in various phases of ...
Huffington PostWednesday 08 Feb 2012 12:40 am

Super Bowl Commercial 2012: Cadillac Break Records[media]
2012 super bowl commercials | super bowl ads | super bowl commercials | super bowl commercials 2012
With Super Bowl XVLI reaching a record US television audience of 111.3 million viewer), this means the Cadillac spot had the highest audience ever for a single commercial. ”We have a big message this year – Cadillac is expanding with new models ...
3D Car ShowsTuesday 07 Feb 2012 11:40 pm

Super Bowl commercials[media]
super bowl ads | super bowl commercials
BY MADELINE HAYMAN The Super Bowl is the biggest sporting event in the USA, and with people tuning in from around the world it's no surprise that advertisers go a little commercial crazy. In fact it's almost a tradition as Americans wait each year to ...
Stock and Land (blog)Tuesday 07 Feb 2012 11:17 pm

Google: 41 Percent Of Super Bowl Ad Searches Were Mobile[media]
super bowl ads | super bowl commercials
A wide range of social and mobile data are being reported by various sources in the wake of last Sunday's Super Bowl game. For example, ad network inMobi said 39 percent of survey respondents “used their mobile device in response to a TV commercial ...
Search Engine LandTuesday 07 Feb 2012 10:57 pm

Clint Eastwood's Super Bowl ad too political? What about the Skechers bulldog ...[media]
2012 super bowl commercials | super bowl | super bowl commercials
2012 Chrysler Super Bowl Ad: Halftime in America: This year's Chrysler Super Bowl commercial features Clint Eastwood. By Julie Hinds The Chrysler Super Bowl ad with Clint Eastwood has been obsessively parsed for political meaning by pundits for two ...
Detroit Free PressTuesday 07 Feb 2012 10:12 pm

Super Bowl Is No Longer A Bargain For Advertisers[media]
super bowl commercials
I wrote last week that Super Bowl commercials are a bargain buy for advertisers, thanks to relatively low CPMs (cost per thousand viewers). Advertisers for last year's Super Bowl paid $27 for every thousand viewers, which is well under the average $35 ...
ForbesTuesday 07 Feb 2012 09:55 pm

Car, Truck, Flower Ads Top Innis Maggiore 2012 Super Bowl Ad Survey[media]
2012 super bowl commercials | super bowl 2012 | super bowl ads | super bowl commercials | super bowl commercials 2012
CANTON, OH, Feb 07, 2012 (MARKETWIRE via COMTEX) -- A survey of readers of Innis Maggiore's PositionistView digital newsletter rated TV commercials for VW, Chevy Silverado and Teleflora.com as their top picks in the 2012 Super Bowl ad Survey.
MarketWatch (press release)Tuesday 07 Feb 2012 09:34 pm

The Super Bowl Comeback -- Showing What America Does Best[media]
super bowl | super bowl commercials
Like the near record +110 million audience on Sunday evening, I was an avid watcher of this year's Super Bowl XLVI. I also felt duty-bound, after my blog last week on spending for Super Bowl commercials, to be an even more attentive viewer of this ...
ForbesTuesday 07 Feb 2012 09:15 pm

Super Bowl 46: Grading the Super Bowl's Entertainment Value[media]
super bowl 46 | super bowl ads | super bowl commercials
Put simply, it's time to grade the Super Bowl. For the sake of keeping things simple, we'll focus on four categories here: host city, performances, commercials and the game itself. For the first time in Super Bowl history, the big game was held at ...
Bleacher ReportTuesday 07 Feb 2012 09:07 pm

Did Super Bowl Advertisers Take Advantage of Search Interest?[media]
super bowl ads | super bowl commercials
Over the past couple of days, numerous stats and figures have been published about how Super Bowl advertisers took advantage (or not) of social media this year. But commercials also drive people to search engines, which in turn (when things go right) ...
Search Engine LandTuesday 07 Feb 2012 08:08 pm

Top 7 Sexiest Commercials From Super Bowl 2012[media]
2012 super bowl commercials | super bowl commercials | super bowl commercials 2012
The Super Bowl, a manly-man event, sells ads that, naturally, appeal to men. A commercial is successful when the room of college males watching the game is silent during it, staring in awe. While beer commercials are prevalent during the game, ...
HyperVocalTuesday 07 Feb 2012 07:21 pm

Weingarten: What were the best and worst Super Bowl ads of 2012?[media]
2012 super bowl commercials | best super bowl ads | super bowl | super bowl 2012 | super bowl ads | super bowl commercials | super bowl commercials 2012
By Gene Weingarten There have been other Super Bowl commercial polls, but this is the only one that provides scientifically accurate evaluations. No, the scientifically accurate evaluations are not yours; they are mine. But your evaluations will be of ...
Washington Post (blog)Tuesday 07 Feb 2012 07:18 pm

Super Bowl Commercials 2012: What Was Your Favorite?[media]
2012 super bowl commercials | best super bowl ads | giants super bowl 2012 | super bowl commercials | super bowl commercials 2012
From the Doritos baby to Ferris Bueller, Super Bowl Sunday delivered plenty of laughs. But what ad reigned supreme? As many across New England try to rebound from another heart-breaking Super Bowl loss to the New York Giants ... we try to lighten the ...
Patch.comTuesday 07 Feb 2012 06:19 pm

Weehawken brothers' Super Bowl commercial is a huge hit[media]
2012 super bowl commercials | super bowl ads | super bowl commercials | super bowl commercials 2012
By The Jersey Journal Weehawken brothers' advertisement provided by Dannon Co,. shows a scene from the Dannon Oikos Greek Yogurt Super Bowl commercial, starring Jessica Blackmore and John Stamos. The Dannon Oikos advertisement ran during the third ...
The Jersey Journal - NJ.comTuesday 07 Feb 2012 04:41 pm
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